This course provides an integrated strategy framework for entrepreneurs. The course is structured to provide a deeper understanding of the core strategic challenges facing start-up innovators, and a synthetic framework for the development and implementation of entrepreneurial strategy in dynamic environments. A central theme of the course is that, to achieve competitive advantage, technology entrepreneurs must balance the process of experimentation and learning inherent to entrepreneurship with the selection and implementation of a strategy that establishes competitive advantage. The course identifies the essential strategic challenges for entrepreneurs seeking to take advantage of a novel opportunity, and the logic of particular strategic commitments and positions that allow entrepreneurs to establish competitive advantage.
The course combines interactive lectures, case analyses, and exercises. The course draws on research in strategy and technology entrepreneurship, as well as from economics and organizational theory. The cases and assignments offer an opportunity to integrate and apply the entrepreneurial strategy framework in a practical way, and draws from a diverse range of industries and settings.
The course assumes basic knowledge of competitive strategy though an overview will be provided. The class is designed to be particularly appropriate for those who anticipate:
- Becoming a technology entrepreneur
- Working in a start-up company with influence on strategy development or implementation
- An investment professional who has to evaluate start-up innovators
- A management consultant whose practice focuses on innovation –driven firms or industry segments
Following completion of this module, students will be able to:
assess the suitability, feasibility and acceptability of strategies in high-tech contexts.
understand various schools of thought regarding strategy formation and apply them to creating or allowing the emergence of ‘personal’ strategies, startup strategies and innovation strategies in large businesses.
select between IP-based, disruptive, archietectural and value chain based strategies and understand the management implications of building a startup according to that strategic choice.
The course combines interactive lectures, case analyses, and exercises. The course draws on research in strategy and technology entrepreneurship, as well as from economics and organizational theory. The cases and assignments offer an opportunity to integrate and apply the entrepreneurial strategy framework in a practical way, and draws from a diverse range of industries and settings. The topics include:
- Choosing Your Strategy
- Intellectual Property Strategy
- Disruptive Strategy
- Value Chain Strategy
- Architectural Strategy
- Strategic Learning and Experimentation
Final Group Case Submission 25%,
Final Take Home Case Memo 30%,
Class Participation 20%
Group Case Submissions 25%
Current students should refer to Moodle for specific details of the current year’s assessment.
Teaching materials include open source articles, book chapters, and case studies that will be provided and uploaded on Moodle.
Occasionally, complementary written materials may be used in class.