UCL School of Management

Module Fact Sheet

MSIN0053: Mastering Entrepreneurship

Taught by
TBA
Level
Masters, level 7
Prerequisites
None
Eligibility
Masters, MRes/PhD, PGT affiliates from all departments; including MSc Pharmaceutical Formulation and Entrepreneurship students
Terms
Term 1 or Term 2
Delivery method
2-hour lecture (x 10 weeks) plus compulsory attendance at weekly guest entrepreneurship lectures
Assessment
40% Individual coursework, 60% group coursework
Previous Module Code
MSING002

Course overview

This course is designed to develop core enterprise skills whilst providing an insight into how individuals and organisations create and capture value through entrepreneurial activity. 

It is intended to provide the skills and knowledge work more entrepreneurially in a range of entrepreneurial contexts including established businesses as well as new start-ups. 

The course focusses on innovation in the design and development of  new products, processes and markets. In doing so it  seeks to develop an understanding of how  personal, technical and market  factors influence successful outcomes along with strategies to secure the resources to move from idea to action.

Learning outcomes

Upon successful completion of the module, a student will:

  • be able to make a judgment as whether he/she would like to become an entrepreneur.

  • have a clearer view of how to judge the potential of a high-potential business concept

  • understand the difference between a true opportunity and just another idea

  • appreciate the effort and dedication needed to make a business succeed

  • recognize the importance of teams

  • have an understanding of the various sources of finance (conventional and unconventional)

Topics covered

  • Introduction and the “entrepreneur”

  • Creativity

  • Opportunity identification

  • Building competitive advantage

  • Marketing strategy

  • The business plan

  • Assessing financial needs: sources of finance

  • Intellectual property and technology transfer

  • Teams, rewards and culture

  • Internationalisation and growth models

Assessment summary

40% Individual coursework, 60% group coursework

Essential reading

Technology Ventures: From Idea to Enterprise (Int’l Ed) by Thomas H. Byers (2014) ISBN1259252752

Past versions of this module

MSIN0053 18/19

MSING002 17/18

Last updated Friday, 12 July 2019