This module introduces students to the theory and practice of entrepreneurship, by looking at how opportunity arises within the rapidly-changing patterns of global value creation.
It takes as its premise the idea that entrepreneurs are made, not born; that most people have choices about the behaviour they display, and therefore can learn how to launch a new high-growth venture.
By teaching new venture creation using a variety of global settings, it considers the economic and social impact of entrepreneurs, their interactions with institutions, how culture - national and organisational - creates the environment to support new venture creation. Students therefore gain a full understanding of the ecosystem in which opportunities are evaluated It uses case studies of successful ecosystems, in Silicon Valley, in China and around the world, to explore how environment interacts with the innovation process.
The module will help MBA students explore entrepreneurship both in their local known context and in a global, connected context, by understanding the drivers and constraints that affect opportunity around the world.
By the end of the module, students should be able to:
· Understand the essence of entrepreneurship
· Explore and identify new venture opportunities in a more systematic way from idea to opportunity
· Assess the financial viability of a new venture idea, and create suitable business models
· Examine viability including public and private stakeholders for example institutions and regulation such as intellectual property
· Originate methods for the development and promotion of entrepreneurial ecosystems within a variety of global contexts
· Produce and present a business case for a new venture
- The essence of entrepreneurship
- Entrepreneurs: Who are they?
- Identifying and shaping opportunities
- Market analysis / Industry analyses / Feasibility analyses
- Business model Design
- New Venture Proposal
- New Venture Team
- Venture Financing
- Managing and Harvesting Growth
- Business Plan Presentations
25% Individual Report (2,500 words) - UCL SoM 25% Individual Presentation (15 minutes) - UCL SoM 25% Group Report (2,500 words) - PKU NSD 25% Group Presentation (15 Minutes) - PKU NSD
Blank, S., Dorf, B. 2012. The Start-Up’s Owner Manual, K&S Ranch
Ries, Eric. 2011. The Lean Startup. Crown Publishing.
Thiel, Peter & Maters, Blake. 2014. From Zero to One. Crown Publishing.
Horowitz, Ben. 2014. The Hard Thing about Hard Things. Harper Business
Osterwalder, A. 2009. Business Model Generation. John Wiley & Sons.