The module sits at the interface between bioscience and business, covering the elements of management science that are most relevant to bioscience. Bioscience often has a long, complex route from innovation to implementation. Hence the content includes integration with practice, bioscience firms, medical behaviours, as well as the pillars of intellectual property, regulation and investment choices.
How to gain stakeholder support is also included, for example with weekly ‘pitch’ sessions that ask students to communicate science – eg departmental research - to different audiences It is taught by Senior Teaching Fellow Fiona Reid, who has 15 years’ experience of the bioscience/business interface, including tech transfer, innovation in firms, and science entrepreneurship.
Aims of the module:
1) It aims to engage bioscientists so they can interact with the business and institutional environments where scientific innovation occurs.
2) It will familiarise students with the innovation pathway from idea to actions.
3) This module is supportive of UCL’s key strategic aim as laid out in the Council White Paper 2011-2021 to be a global leader in enterprise through knowledge exchange, entrepreneurship and collaboration with commercial and social enterprise. Cross-departmental study options at this interface support this College aim.
This module uses the connected curriculum model to create an interface between the School of Management’s innovation expertise and UCL’s exemplary bioscience departments. The module will enable students to understand, navigate and apply business thinking to: medical innovation in general, to UCL’s bioscience research base, and the stakeholder ecosystem around bioscience innovation. Healthcare has specific, complex business environments with many public sector, private sector and professional threads running through. Awareness of how to manage this complexity will support impact.
• Ability to evaluate new bioscience business ideas and models
• Understanding of the key intellectual property and regulatory environments
• Identify and analyse stakeholder influences within healthcare markets, including foundations, NGOs and not-for-profits
• Create an innovation positioning against competitors by exploration of the innovation’s ecosystem
• Identify appropriate development partners and investors
• Conduct and analyse research with potential customers
• How to build brand and reputation around a bioscience innovation
Group Project 40% Individual Essay 30% Class Participation 10% Online Map 10% Departmental Engagement 10%