UCL School of Management

Module Fact Sheet

MSIN0139: MSc Entrepreneurship Dissertation

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This is a past version of this module for MSIN0139 18/19.
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Level
Masters, level 7
Prerequisites
None
Eligibility
MSc Entrepreneurship students only
Terms
Term 2 & 3
Delivery method
Classes and clinics throughout Term 3 and Summer
Assessment
Written Dissertation 80%
Proposal 10%
Presentation 10%
Previous Module Code
MSINGT99

Course overview

The Entrepreneurship Dissertation provides an opportunity for students to assimilate what they have learned during the MSc in Entrepreneurship course and apply it to a business opportunity that is of interest to them. The resulting output is intended to be a comprehensive document to prove that students can apply learning, contrast theory with practice, analyse problems and propose solid well-considered business recommendations.

The Entrepreneurship dissertation is focused on rigorously analysing a new business opportunity. The purpose of the dissertation is two-fold:

  • To apply theory learned in the course to real-life business situations and challenges; and

  • To encourage the integration of concepts across taught modules.

The Entrepreneurship Dissertation Module is unique in its focus on a business idea or market opportunity, and as such celebrates the practical application of taught theories and frameworks as well as thoughtfully-designed research and analysis.  Students are expected to dive into their chosen topic area, explore it rigorously and demonstrate entrepreneurial spirit along the journey. The Entrepreneurship Dissertation is not a Business Plan.

It is an independent module where students manage their own learning and delivery, facilitated by an allocated Dissertation Supervisor. In addition, Classes and Clinics are organised for students to cover helpful topics such as literature review resources, research methods and writing skills; and panel events and Q&A clinics provide a forum for students to collaborate and share knowledge together.

A Master’s dissertation must demonstrate that a student can independently execute a substantial piece of research. Dissertations also provide students with a significant piece of work that could be shown to future employers or business partners as a demonstration of their literacy, problem-solving abilities, communications skills and ability to endure a relatively complex project.

Learning outcomes

Skills gained through the successful execution of the dissertation include:

  • Planning and management skills required to complete a research project with limited resources within a fixed time scale;
  • Extensive domain-specific skills appropriate to the particular subject of the dissertation;
  • Selection and application of appropriate techniques of analysis to primary and secondary data;
  • Analytical skills to enable the synthesis of complex and conflicting information;
  • Tenacious problem-solving skills to overcome barriers in pursuit of a business goal;
  • Appreciation of the challenges of gathering high quality data and reaching business decisions on the basis of partial or incomplete information.

Topics covered

  • Customer Development

  • Entrepreneurial Frameworks

  • Interview method for data collection

  • Data analysis

  • Financial modelling

  • Product/market fit

  • Minimum Viable Product

  • Time Management

  • Project Management

  • Oral presentation

Assessment summary

Written Dissertation 80%

Proposal 10%

Presentation 10%

Essential reading

Blank, S. (2006) The Four Steps to the Epiphany, Lulu.com

Ries, Eric (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Publishing.

Past versions of this module

MSIN0139 18/19

MSINGT99 17/18

MSINGT99 16/17

Last updated Thursday, 27 June 2019