The technology-driven transformation is unprecedented and organisations must adapt fast. Innovation and customer-centricity is at the heart of businesses in this new digital age and organisations require new expertise and processes to drive growth and competitiveness. In this course, we will explore the contemporary challenges for business, debate how to identify ‘white’ space opportunities and discuss the future of the organisational ‘form’.
This course will use examples and case studies to develop students’ understanding of current business practices and will be underpinned by the latest academic research. Students will also gain exposure to industry practitioners, entrepreneurs and other professionals who will deliver guest sessions on issues facing businesses in the digital age.
Here are a few articles to get you started:
- Understand new digital-age business models
- Explore the impact of the connected consumer
- Evaluate the opportunities Big Data brings to organisations
- Identify the role of innovation in the digital age
- Assess key security challenges
- Key technology drivers in the digital age
- New tech-driven business models
- The rise of the data scientist
- The born digital disrupters
- The connected consumer & the digital trail
- Innovation through customer insight & big data
- Creating new digital-physical mash-ups
- Dynamic pricing for profit
- New digital communication channels
- Security in the digital age
40% project, 20% presentation and 40% essay.