UCL School of Management

Module Fact Sheet

MSINGM99: Business Research Project


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This is a past version of this module for MSINGM99 17/18.
Click here for the current version.
MSc Management students only
Terms 1, 2 and 3
Delivery method
Lectures and Workshops across terms 1, 2 and 3, as scheduled. One-to-one supervision meetings with SoM faculty assigned supervisors.
100% is based on a maximum of 15,000-word research portfolio consisting of two components:
•Consultancy report (3,000) – 30% (group) (optional)
•Dissertations, literature review projects or business plan (12,000 words) (individual) – 70% for students who do the consultancy report; 100% for students who opt out of the consultancy report.

Course overview

The Business Research Project is a research exercise aimed at providing postgraduate students with practical experience and theoretical tools related to conducting research in a management context. The project consists of two parts:

1 - Writing a consultancy project carried out by a team of students for a company, bank, or non-profit organisation. Students are free to find their own client. All students can benefit from the consultancy training. However, the consultancy report is optional. The consultancy project needs to be approved by the programme director.

2 - Writing an individual research project, which may be related to the consultancy experience and based on the collection of both primary and secondary data. The research project can be either a traditional dissertation or a business plan. Students are going to have lectures and training for preparing this project.

Learning outcomes

Upon successful completion of the module, students will be able to:

  • Understand the challenges and opportunities related to carrying out consulting assignments

  • Develop the skills to conduct management research using both primary and secondary data

  • Learn how to design and write a business research study either as an academic dissertation or as a business plan

  • Develop the skills to analyse and interpret both qualitative and quantitative data

  • Understand and conduct statistical analysis for research purposes

  • Understand the challenges and opportunities of the consultancy experience for career development

  • Understand the context of conducting research for business projects

Topics covered

  • Doing a consultancy project

  • The elements of successful research

  • Doing a literature review

  • Designing management research

  • Creating and making sense of qualitative data

  • Creating and making sense of quantitative data

  • Statistical analysis

  • Business plans versus academic dissertations

Assessment summary

100% is based on a maximum of 15,000-word research portfolio consisting of two components:

  • Consultancy report (maximum 3,000 words) – 30% of the final grade (group assignment) (optional)
  • Individual research project (either a dissertation or a business plan) (maximum 12,000 words). For those who submit the consultancy report, the research project is worth 70% of the final grade. For those who do submit the consultancy report, the research project is worth 100% of the final grade.

Essential reading

Key references for research methods:

Saunders, M. & Lewis, O. (2012). Doing Research in Business and ManagementAn essential guide to planning your project. Prentice Hall. Pearson.

Gray, D.E. (2017). Doing Research in the Business World. Sage.

Key references for business plans:

Aulet, B. (2013). Disciplined Entrepreneurship - 24 Steps to a Successful Startup. Wiley.

Chernev, A. (2017). The Business Model - How to develop new products, create market value and make the competition irrelevant. Cerebellum Press. 

Past versions of this module

MSIN0129 18/19

MSINGM99 17/18

MSINGM99 16/17

Last updated Friday, 27 September 2019