The Business Research Project is a research exercise aimed at providing postgraduate students with practical experience and theoretical tools related to conducting research in a management context. The project consists of two parts:
1 - Writing a consultancy project carried out by a team of students for a company, bank, or non-profit organisation. Students are free to find their own client. All students can benefit from the consultancy training. However, the consultancy report is optional. The consultancy project needs to be approved by the programme director.
2 - Writing an individual research project, which may be related to the consultancy experience and based on the collection of both primary and secondary data. The research project can be either a traditional dissertation or a business plan. Students are going to have lectures and training for preparing this project.
Upon successful completion of the module, students will be able to:
Understand the challenges and opportunities related to carrying out consulting assignments
Develop the skills to conduct management research using both primary and secondary data
Learn how to design and write a business research study either as an academic dissertation or as a business plan
Develop the skills to analyse and interpret both qualitative and quantitative data
Understand and conduct statistical analysis for research purposes
Understand the challenges and opportunities of the consultancy experience for career development
Understand the context of conducting research for business projects
Doing a consultancy project
The elements of successful research
Doing a literature review
Designing management research
Creating and making sense of qualitative data
Creating and making sense of quantitative data
Business plans versus academic dissertations
100% is based on a maximum of 15,000-word research portfolio consisting of two components:
- Consultancy report (maximum 3,000 words) – 30% of the final grade (group assignment) (optional)
- Individual research project (either a dissertation or a business plan) (maximum 12,000 words). For those who submit the consultancy report, the research project is worth 70% of the final grade. For those who do submit the consultancy report, the research project is worth 100% of the final grade.
Key references for research methods:
Saunders, M. & Lewis, O. (2012). Doing Research in Business and Management. An essential guide to planning your project. Prentice Hall. Pearson.
Gray, D.E. (2017). Doing Research in the Business World. Sage.
Key references for business plans:
Aulet, B. (2013). Disciplined Entrepreneurship - 24 Steps to a Successful Startup. Wiley.
Chernev, A. (2017). The Business Model - How to develop new products, create market value and make the competition irrelevant. Cerebellum Press.