UCL School of Management PhD student Prateek Raj has been talking to the LSE Business Review about how to build strategy when faced with events of true uncertainty like Brexit.
Prateek contrasts the Silicon Valley with Route 128 area around Boston, to discuss the sources of strategic advantage in times of true uncertainty.
“Strategy under true uncertainty should be agile and responsive to the most immediate information, as businesses that would be best able to continually adapt to the changing environment will have the best chances at doing well,” says Prateek
“When the contours of the future are unclear, the strategic advantage comes from organisational form, instead of organisational plans”.
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