Strategic management consists of managerial actions intended to affect business outcomes. This module provides an overview of major approaches to strategic management and an introduction to the use of design thinking and design theory as tools in the practice of strategy.
During the module, students will explore classic strategic management approaches and examine how design thinking supplements some of the limitations of classic strategic management in dealing with uncertain, new, or rapidly changing environments.
Upon successful completion of the module, students will be able to:
- Apply strategic frameworks to analyse a business problem.
- Understand when, why, and how to apply design thinking to strategic analysis.
- Know how to approach the problem of goal identification
- Understand the distinction between external and internal constraints/resources when developing strategy.
- Understand the challenges of implementing strategic change.
Topics covered include:
- External and internal analysis,
- Design thinking and design theory,
- Strategic implications of organizational design,
- Goal identification,
- Iterative and experimental approaches to strategy design,
- Strategy when resources and constraints are unknown,
- Strategy implementation.
70% individual coursework, 10% individual coursework, 20% Group Presentations (two 15 minute videos with supporting material)