Introductory level of statistics for business research projects and business data analysis. The module covers: (1) Key concepts in statistics: time series, data collection and sampling, descriptive statistics, measures of central tendency, measures of dispersion, normal curve, probability theory/likelihood, inference, regression and correlation, R Squared, Chi Square, testing significance. (2) Methods for describing and visualizing data. (3) Data analysis and conceptual understanding of linear models.
At the end of the course students will be able to:
- Understand key concepts in statistics.
- Interpret data from descriptive statistics, measures of central tendency and measures of dispersion.
- Critically analyse datasets and sampling methods.
- Apply statistical tests to verify significance of findings.
- Identify appropriate methods to present data.
- Recognise the benefits and limitations of statistical calculations and analysis.
Online test 15%
Online test 15%
2 hour exam 70%
Lee, N., and Peters, M. (2015). Business Statistics Using EXCEL and SPSS. London: Sage Publications. ISBN: 9781848602205
Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics. 4th Edition. London: Sage Publications. ISBN: 9781446249185
Healey, J.F. (2015). Statistics: A Tool for Social Research. 10th Edition. Stanford: Cengage Learning. ISBN: 978-1-285.45885-4.
Miles, J. and Field, Z. (2012). Discovering Statistics Using R. London: Sage Publications.
Grolemund, G. and Wickham, H. (2016). R for Data Science. O’Reilly. http://r4ds.had.co.nz/ Creative Commons.
Other references on quantitative research
Bearden, W.O., and Netemeyer, R.G. (1998). Handbook of Marketing Scales. London: Sage Publications.
Bryman, A. (1994). Quantitative Data Analysis for Social Scientists. London: Routledge.
Fink, A. (1995). The Survey Handbook. London: Sage Publications.
De Vaus, D. A. (1996). Surveys in Social Research. London: UCL Press.
Kose, J. (1998). How to Conduct Surveys: A Step-By-Step Guide. London: Sage Publications.
Malhotra, N.K. (1996). Marketing Research: An Applied Orientation. London: Prentice Halldon.
McKeown, B., and Thomas, D. (1988). Quantitative Methodology. London: Sage Publications.
Oppenheim, A.N. (1992). Questionnaire Design and Attitude Measurement. London: Pinter Press.