The Business Research Project is a research exercise aimed at providing postgraduate students with practical experience and theoretical tools related to conducting research in a management context. The project consists of two parts:
1 - Writing a consultancy project carried out by a team of students for a company, bank, or non-profit organisation. Students are free to find their own client. All students can benefit from the consultancy training. However, the consultancy report is optional. The consultancy project needs to be approved by the programme director.
2 - Writing an individual research project. The research project can be either a traditional dissertation, or a literature review, or a business plan, based on the collection of primary and/or secondary data. Students are going to have lectures and training for preparing this project.
By successful completion of the module, students should be able to:
- Apply appropriate techniques to carry out research into business and management issues
- Collect and analyse data including the evaluation of relevance and validity of acquired and published research
- Synthesise a range of information for the development and interpretation of knowledge in business and management
- Develop clear conclusions and actionable recommendations
Communicate research effectively both orally and in writing to specialist and non-specialist audiences
Doing a consultancy project
Preparing a business plan
- Designing management research
The elements of successful research
Doing a literature review
Creating and making sense of qualitative data
Creating and making sense of quantitative data
Software to support data collection and analysis
100% is based on a research portfolio.
Key references for research methods:
Gray, D.E. (2017). Doing Research in the Business World. Sage.
Saunders, M. & Lewis, O. (2012). Doing Research in Business and Management. An essential guide to planning your project. Prentice Hall. Pearson.
Key references for business plans:
Aulet, B. (2013). Disciplined Entrepreneurship - 24 Steps to a Successful Startup. Wiley.
Chernev, A. (2017). The Business Model - How to develop new products, create market value and make the competition irrelevant. Cerebellum Press.
Many other references (books and articles) are to be read in this module. Full references will be provided in each lecture, depending on the topic.