UCL School of Management

Module Fact Sheet

MSIN0126: Chinese Entrepreneurship and the Global Context

Taught by
NSD
Level
Masters
Prerequisites
None
Eligibility
MBA students only
Terms
3
Delivery method
For full-time students 8 x 3 hour sessions over two weeks. Part-time students 8 x 3 hour sessions over two weekends.
Assessment
25% Individual Report - UCL SoM  
25% Individual Presentation - UCL SoM 
25% Group Report - PKU NSD 
25% Group Presentation ) - PKU NSD 
Previous Module Code
MSINGC16

Course overview

This module introduces students to the theory and practice of entrepreneurship, by looking at how opportunity arises within the rapidly-changing patterns of global valuecreation.

It takes as its premise the idea that entrepreneurs are made, not born; that most people have choices about the behaviour they display, and therefore can learn how to launch a new high-growth venture.

By teaching new venture creation using a variety of global settings, it considers the economic and social impact of entrepreneurs, their interactions with institutions, how culture - national and organisational - creates the environment to support new venture creation. Students therefore gain a full understanding of the ecosystem in which opportunities are evaluated It uses case studies of successful ecosystems, to explore how environment interacts with the innovation process.

The module will help MBA students explore entrepreneurship both in their local known context and in a global, connected context, by understanding the drivers and constraints that affect opportunity around the world.

Learning outcomes

By the end of the module, students should be able to:

·         Understand the essence of entrepreneurship

·         Explore and identify new venture opportunities in a more systematic way from idea to opportunity

·         Assess the financial viability of a new venture idea, and create suitable business models

·         Examine viability including public and private stakeholders for example institutions and regulation such as intellectual property

·         Originate methods for the development and promotion of entrepreneurial ecosystems within a variety of global contexts

·         Produce and present a business case for a new venture

Topics covered

  • The essence of entrepreneurship
  • Entrepreneurs: Who are they?
  • Identifying and shaping opportunities
  • Market analysis / Industry analyses / Feasibility analyses
  • Business model Design
  • New Venture Proposal
  • New Venture Team
  • Venture Financing
  • Managing and Harvesting Growth
  • Business Plan Presentations

Assessment summary

25% Individual Report  - UCL SoM    25% Individual Presentation  - UCL SoM   25% Group Report - PKU NSD  

25% Group Presentation ) - PKU NS

Current students should refer to Moodle for specific details of the current year’s assessment.

Essential reading

Key reading:

Blank, S., Dorf, B. 2012. The Start-Up’s Owner Manual, K&S Ranch

Further reading:

Ries, Eric. 2011. The Lean Startup. Crown Publishing.

Thiel, Peter & Maters, Blake. 2014. From Zero to One. Crown Publishing.

Horowitz, Ben. 2014. The Hard Thing about Hard Things. Harper Business

Osterwalder, A. 2009. Business Model Generation. John Wiley & Sons.

Past versions of this module

MSIN0126 18/19

MSINGC16 17/18

Last updated Thursday, 27 June 2019