UCL School of Management

Module Fact Sheet

MSIN0077: Leadership and Communication

Taught by
Level
M-level (4th year undergraduate)
Prerequisites
None
Eligibility
4th year IMB, 4th year Management Science, Leuven affiliates
Terms
Term 2
Delivery method
3-hour block of lectures and seminars (x 10 weeks)
Assessment
100% coursework
Previous Module Code
MSINM021

Course overview

This module prepares students to understand and apply the principles behind Leadership as a phenomenon situated in a context. It gives students the opportunity to practise and develop their own leadership  communication skills through both the study of theory, the application of these theories through analysis and practice. There are many examples discussed and many opportunities to practise.

The module is delivered through weekly lectures. In the first part topics are introduced and discussed. The second part consists of practical workshops aimed at developing leadership communication skills.

Learning outcomes

Upon successful completion of the module, students will be able to:

  • Appreciate the key concepts of leadership

  • Analyse your own leadership style and understand how to adjuct it to become a more effective leader

  • Grasp the importance of verbal and non-verbal communication in the leadership process

  • Apply the persuasive process to different genres and scenar

Topics covered

  • Introduction to leadership and communication
  • An overview of leadership theories
  • The roles of power, ethics and authenticity
  • The role of storytelling, metaphors and other figures of speech
  • Delivering a persuasive presentation in a leadership context

Assessment summary

100% coursework comprising the following elements:

Current students should refer to Moodle for specific details of the current year’s assessment.

Essential reading

Cockcroft, R. & S. Cockcroft (2014) Persuading People: An Introduction to Rhetoric. 3rd Edition. New York: Palgrave.

Past versions of this module

MSIN0077 18/19

MSINM021 17/18

MSINM021 16/17

Last updated Wednesday, 26 June 2019