It is intended to provide the skills and knowledge work more entrepreneurially in a range of entrepreneurial contexts including established businesses as well as new start-ups.
Upon successful completion of the module, a student will be able to:
- Understand the role of innovation in contributing to organizational success as well as the role of management in leading innovation efforts.
- Identify common opportunities and challenges for companies seeking to innovate.
- Examine various approaches to corporate innovation by comparing and contrasting different options.
- Understand how to nurture innovative capacity in the firm and how to build a creative organization.
- Understand how to evaluate and assess the probable success of different innovation strategies and management approaches.
- What is innovation: parameters, processes
- Innovation in context
- Capturing value from innovation
- Strategy for innovation
- Idea generation
- Idea selection
- Change and implementation
- Building an innovation culture
- Assessing innovation programmes
60% is awarded on the basis of an unseen 2-hour examination paper in the Summer Term. 30% is awarded for a coursework assessment; 10% is awarded for a presentation.
Current students should refer to Moodle for specific details of the current year’s assessment.
Goffin, Keith & Mitchell, Rick. 2016. Innovation Management: Effective Strategy and Implementation, 3e. Palgrave. ISBN: 97811373434