Companies compete by providing products and services to their customers. Developing and delivering new products at scale requires understanding and integrating the activities of multiple functions, including marketing, R&D, operations, customer service and sales. This module looks at the key decisions that companies need to make in product, technology and operations management and associated concepts, tools and best practices.
Operations Management is a major driver of profitability and growth. It deals with the design and management of products and services, processes and supply chains. And the acquisition, development and utilisation of the resources that a company needs to deliver the products and services their clients want.
Upon successful completion of the module, students will be able to:
- Understand the key decisions in product, technology and operations management and their impact on profitability and growth,
- Measure the performance of a process and offer alternatives to improve it,
- Match products with the most suitable processes,
- Understand the trade-offs caused by variability in a system and effectively manage variability and queues,
- Manage inventory, new product development, and revenue with proper models,
- Choose the best supply chain models for products, and assess and utilize the suitable supply chain management tools,
- Recognize the trade-offs in alternative strategic operational decisions.
- Process Analysis
- Matching Products with Processes
- Managing Variability and Queues
- New Product Development and Technology Management
- Inventory Management
- Just-in-time Systems
- Revenue Management
- Supply Chain Management
- Operations Strategy
- Offshoring and Outsourcing in Operations
20% is awarded for group coursework, comprising a report. 60% is awarded for a 2.5-hour written examination; 20% is awarded for 2 individual problem sets (10% each)
Current students should refer to Moodle for specific details of the current year’s assessment.
Matching Supply with Demand: An Introduction to Operations Management, 3rd ed, Gerard P. Cachon, Christian Terwiesch, McGraw-Hill/Irwin, New York, 2012.
Operations and Supply Chain Management 14th Global Edition, F. Robert Jacobs, Richard B. Chase, McGraw-Hill, 2013.